Rapid product launch strategy for insurance business fecundservices.com

Insurance companies can identify and meet market needs with new products. During the pandemic, many insurance companies discovered that customers wanted to purchase policies. To fulfill these requests, they rapidly developed new products. It’s more difficult to make rapid product launches a success because not every product or policy will be a hit.

According to the Marketing Research Association, not every product makes it into the market. Only 40% of developed products succeed and survive in the market.